DEEP·MINDSMEDIA

CASE STUDY/RIMMBA/SPEC PITCH № 002

01/10

DEEPMINDS MEDIA

Made for the body.
Dyed by the earth.

A social media strategy for RIMMBA

DEEP·MINDSMEDIA

RIMMBA/CASE FILE

02/10

§ 01 — THE SITUATION

Three facts.
No spin.

A real product, a real maker, a real philosophy. The story is finished. It just hasn't been told yet — anywhere.

A · 01

Handmade silk, dyed with plants and mud — in Ubud.

DIFFERENTIATED PRODUCT

A · 02

Made in service of the body — nervous system, womb, skin.

PHILOSOPHY · BUILT-IN

A · 03

No social presence. Audience exists elsewhere.

DISTRIBUTION GAP

SOURCES·RIMMBA.COM · ETSY LISTING · KARUNIA, DIRECT

DEEP·MINDSMEDIA

RIMMBA/DIAGNOSIS

03/10

§ 02 — THE OPPORTUNITY

A product ahead of its presence.

The product is visually rich and story-dense. The current social presence captures none of it. Meanwhile the audience for slow fashion and botanical dye is already searching — on Pinterest, in Facebook communities — for exactly this kind of brand.

"The story is finished. We tell it where the audience is."

FRAME 02 OF 04
— THE MUD COLLECTION —

DEEP·MINDSMEDIA

RIMMBA/THE BIG IDEA

04/10

§ 03 — THE BIG IDEA · TWO PILLARS, ONE STORY.

Made for the body.
Dyed by the earth.

Earth and body. Process and purpose. One pillar shows where the colour comes from. The other shows who the garment was made for. Every post lands in one of the two.

DEEP·MINDSMEDIA

RIMMBA/PLATFORM STRATEGY

05/10

§ 04 — PLATFORM STRATEGY

Phase one is where
the audience already lives.

Facebook and Pinterest first — that is where the slow-fashion, botanical-dye, wellness reader already scrolls. Instagram is Phase 2, built from the ground up once the voice is locked.

B · 01 · PHASE 1

Facebook

page TBD · launch wk of 18 May

ROLEStorytelling and community. The depth surface.

TONEWarm, feminine, intentional.

CONTENTPhilosophy, process, lifestyle. 80–120 words, photo-led.

CADENCE2 posts / week.

B · 02 · PHASE 1

@rimmba · launch wk of 18 May

ROLEVisual discovery. The search surface.

TONESensory, editorial, grounded.

CONTENTProduct pins, mood boards. 30–50 words, high-res image.

CADENCE2 pins / week.

B · 03 · PHASE 2

Instagram

@rimmba — built from zero, month 02+

ROLEReach + Reels. The brand feed.

TONEVisual-first, editorial.

CONTENTProcess Reels, product, story. Short captions, carousels.

CADENCE3–4 posts / week (from Mo. 02).

DEEP·MINDSMEDIA

RIMMBA/CREATIVE REVIEW

06/10

§ 05 — CONTENT READY NOW

Four pillars. Already in hand.

04

PILLARS LIVE

00

SHOOT DAYS REQUIRED

7 days

TO FIRST POST

PLATE 01 · THE PROCESS

PILLAR 01 — EARTH (BOTANICAL DYE, IN MOTION)

PIN · FB

PLATE 02 · THE COLLECTION

PILLAR 02 — EARTH (MUD-DYED, THE FINISHED PIECE)

PIN · FB · IG

PLATE 03 · THE FABRIC

PILLAR 03 — BODY (TEXTURE AS INVITATION)

PLATE 04 · THE GARMENT

PILLAR 04 — BODY (DRESS · STONE · QUIET)

PIN · FB

DEEP·MINDSMEDIA

RIMMBA/AI VIDEO CONCEPT

07/10

● CONCEPT 01 — THE COLOUR COMES FROM THE EARTH

Five clips. One slow act of making.

9:16 · 00:15 · AI-NATIVE

FR. 01 · 00:00–00:03 the bleed

FR. 02 · 00:03–00:06 the bloom

FR. 03 · 00:06–00:09 the seep

FR. 04 · 00:09–00:15 the unfurl

WHAT THE VIEWER SEES

Dye bleeding into silk. Botanicals dissolving on wet stone. Mud climbing into raw fabric. A bolt of dyed silk unfurling, fold by fold, into deeper rust.

No hands. No voiceover. Only the colour, becoming.

"The colour comes from the earth."

WHY IT'S POWERFUL

Macro footage of botanical dyeing this slow, this close, would take a week and a crew. AI makes the invisible step — the dye becoming the cloth — actually watchable.

DEEP·MINDSMEDIA

RIMMBA/HONEST LIMITS

08/10

§ 07 — WHAT NEEDS A SHOOT

Three things
AI won't do.

HALF-DAY SHOOT · APPROX.

C · 01

Karunia, on camera.

The maker's hands, the maker's face, the maker's room. The credibility of "made in service of the body" sits with a real person. AI portraiture reads as AI — and erodes the exact trust this brand has earned.

REQUIRED · ~2 HR

C · 02

The boutique on Jalan Dewi Sita.

A real place in Ubud. The light, the doorway, the rail of dresses. Generative tools cannot render a shop that exists with the truthfulness Pinterest readers expect from a slow-fashion brand.

REQUIRED · ~1.5 HR

C · 03

Actual product, on a body.

For the conversion shot — the dress moving, draping, on a real woman in the actual fabric. We use AI for the process story; we use a camera for the wear story.

REQUIRED · ~2 HR

"These need a half-day shoot in Ubud. We can coordinate it, or recommend a local photographer Karunia already trusts."

OPTION A · DMM COORDINATED OPTION B · CLIENT DIRECT

DEEP·MINDSMEDIA

RIMMBA/MONTH 01 · TERMS

09/10

§ 08 — MONTH 01 DELIVERABLES

What lands in the first thirty days.

D · 01 Facebook posts — long-caption, photo-led 08

D · 02 Pinterest pins — product + mood, high-res 08

D · 03 AI video concept delivered — The Colour Comes From the Earth 01

D · 04 Cadence — Tue · Fri across both platforms weekly

D · 05 Reporting — one page, Sunday, no slides 04

§ 09 — INVESTMENT

USD 500

PER MONTH · 3-MONTH MINIMUM

ENGAGEMENTMonth-to-month after Mo. 03

INVOICENet 7 · day of delivery

SHOOT DAYNot included · billed at cost

INSTAGRAMPhase 2 · added Mo. 02 at no extra cost

KILL FEENone. The first month is the test.

STARTon signature.

DEEP·MINDSMEDIA

RIMMBA/CLOSE

10/10

§ 10 — VERDICT

RIMMBA deserves to be found.

hello@deepminds.media

deepminds.media

BANGKOK · KUALA LUMPUR

Made for the body.Dyed by the earth.

Three facts.No spin.

A product ahead of its presence.

Made for the body.Dyed by the earth.

Phase one is wherethe audience already lives.

Four pillars. Already in hand.

Five clips. One slow act of making.

Three thingsAI won't do.

What lands in the first thirty days.

RIMMBA deserves to be found.

Made for the body.
Dyed by the earth.

Three facts.
No spin.

Made for the body.
Dyed by the earth.

Phase one is where
the audience already lives.

Three things
AI won't do.